About me
"Meet Shannon Northman: The Maestro Behind Music's Next Big Wave!
In the ever-evolving symphony of the music industry, Shannon Northman stands as a conductor of innovation and entrepreneurship, orchestrating success for artists and reshaping the landscape of sound. With a visionary spirit and an ear finely tuned to the pulse of emerging talent, Shannon has carved a distinct path as a music manager extraordinaire and a fearless entrepreneur.
Born from a passion for melodies and a drive to champion the unsung voices of tomorrow, Shannon's journey began with a relentless pursuit of excellence. Armed with a keen business acumen and an unwavering commitment to artistic integrity, he swiftly rose through the ranks, earning acclaim for his ability to spot raw talent and transform it into chart-topping phenomena.
As the founder and CEO of his own management firm, Northman Management, he has become a revered figure in the industry, renowned for his innovative approach to artist development and his unparalleled dedication to nurturing the dreams of his clients. With a client roster that reads like a who's who of music's brightest stars like Lee Greenwood, Artimus Pyle of Lynyrd Skynyrd, Don Mclean, Ricochet, and T. Graham Brown Shannon has solidified his reputation as a tastemaker and trendsetter, shaping the soundscape of tomorrow one artist at a time.
But Shannon's impact extends far beyond the boardroom. A true visionary, he is committed to fostering a culture of inclusivity and empowerment within the industry, championing diversity and equity at every turn. Whether he's mentoring the next generation of industry trailblazers or using his platform to advocate for social change, Shannon's influence reverberates far beyond the realm of music, leaving an indelible mark on hearts and minds alike.
He is also an accomplished musician, entrepreneur, photographer, composer, music artist and regularly performs with a local country band when his schedule allows.
In a world where the only constant is change, Shannon Northman remains a beacon of innovation and inspiration, leading the charge toward a future where the power of music knows no bounds. With his finger firmly on the pulse of possibility, there's no telling what symphonies of success he'll orchestrate next. Watch this space – the best is yet to come."
In his spare time, Shannon can be found at live music concerts and festivals creating a picture or two or just taking in the incredible atmosphere, or you may catch him hiking to a waterfall. Shannon resides in Minnesota and Tennessee throughout the year.
Artist roster
Northman Management is proud to represent former popstar Tonya Mitchell.
TONYA MITCHELL
Tonya Mitchell grew up in Huron, Tennessee, surrounded by the city’s rich musical heritage. From a young age, she displayed a powerful singing voice, performing in local talent shows. In 1998, Mitchell was performing country music at a regional benefit for St. Jude's Hospital when Bill Bomar, Justin Timberlake's grandfather, heard the young teen sing.
Moved by her voice, Bill approached Tonya and told her that Justin was his grandson and that he could help break her into the music industry.
This meeting later led to her signing with Justin’s management company, JustinTime Entertainment. Justin’s mother Lynn Harless agreed to take her on and began to manage Tonya’s career. She was later signed to Universal Records and entered the studio to record her twelve-song debut album.
In 2000, at just 18 years old, Tonya released her debut single, "Broken Promises," under Motown/Universal Records. The song, produced by Dino Esposito, became an instant hit, blending smooth R&B vocals with a moody, early 2000s pop sensibility. It peaked at No. 38 on the Billboard Rhythmic Top 40 chart and gained heavy rotation on Pop/R&B radio stations.
Tonya took her performances on the road touring with *NSYNC on their “Pop Odyssey” stadium tour with crowds of 50,000 plus.
After the tour ended, Tonya performed at various radio shows throughout the United States, including a performance at the Rock and Roll Hall of Fame
Tonya recorded a full-length album, I Represent, which was initially shelved due to label changes. However, some tracks, including "Stay" and “I Don’t Wanna Fall in Love," later surfaced online, showcasing her versatility between upbeat R&B jams and heartfelt ballads.
After her initial success, Tonya stepped back from the mainstream music scene but continued performing and recording independently. She performed with artists like Boyz II Men, Nelly, Jessica Simpson, Tyrese, and DREAM and appeared on remixes and underground R&B projects.
Tonya has kept a relatively low profile in recent years but remains a beloved figure among early 2000s R&B fans. “Broken Promises” has endured as a nostalgic favorite, frequently featured in throwback playlists and YouTube retrospectives on 2000s R&B.
Though she never reached the same commercial heights as some of her peers, Tonya Mitchell’s soulful voice and signature hit cemented her place in the Y2K pop-R&B era. Fans still celebrate her music, hoping for a potential comeback or unreleased material.
She resides in Tennessee with her three daughters and most recently returned to the spotlight at a local dive bar for a one night only performance. Could this mark a resurgence of her career? Stay tuned.
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